Empathy in Virtual RealityCreative Media and Behavioral Health CenterAn ongoing study on the neuroscience of empathy in virtual reality environments.
Millennials and Gen ZAnnenberg Innovation Lab x HBOCurated showcase of innovative projects that experimented with storytelling x tech to reach millennials and Gen Z for HBO execs.
Logics of Fan EngagementAnnenberg Innovation Lab x Disney BrandQuantitative research for a Hollywood brand on the key fan engagement mindsets. Studied mindset differentiation in terms of platform engagement, purchasing differences, and gender.
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New Creators and Makers
Annenberg Innovation LabResearch done through Annenberg Innovation Lab's Edison Project which finds innovative solutions for content creation, monetization, and distribution. Studying the stories of creators and makers online; their monetization strategies as well as the platforms that are adapting to changes in the nature of digital distribution and monetization.
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Smart CitiesHavas Media x Annenberg Innovation LabExploring the integration of evolving technologies and entertainment with the city of the near future. Analyzing the trends driving the use of public spaces and consumer engagement and spending across the automotive, entertainment, retail, banking, and travel industries.
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