what's the overall theme of all this research? 
​trying to find the best way to tell, sell, and engage via content. 

Empathy in Virtual Reality

Creative Media and Behavioral Health Center

An ongoing study on the neuroscience of empathy in virtual reality environments.

Millennials and Gen Z

Annenberg Innovation Lab x HBO

Curated showcase of innovative projects that experimented with storytelling x tech to reach millennials and Gen Z for HBO execs. 

Logics of Fan Engagement

Annenberg Innovation Lab x Disney Brand

Quantitative research for a Hollywood brand on the key fan engagement mindsets. Studied mindset differentiation in terms of platform engagement, purchasing differences, and gender.

New Creators and Makers

Annenberg Innovation Lab

Research done through Annenberg Innovation Lab's Edison Project which finds innovative solutions for content creation, monetization, and distribution. Studying the stories of creators and makers online; their monetization strategies as well as the platforms that are adapting to changes in the nature of digital distribution and monetization. 

World Building

World Building Media Lab

Creating an ideal hypothetical workflow for production that incorporates world building at its core while analyzing the inefficiencies and bottlenecks across production workflows in a variety of mediums. 

Smart Cities

Havas Media x Annenberg Innovation Lab

Exploring the integration of evolving technologies and entertainment with the city of the near future. Analyzing the trends driving the use of public spaces and consumer engagement and spending across the automotive, entertainment, retail, banking, and travel industries.