I design, write, produce content, stories, worlds, and experiences with an focus on engagement, education, and futures.
I do narrative design for immersive media, worldbuilding, and content strategy
_I have a degree in computational neuroscience and a background in research and content strategy _I create (design, write, and produce) transmedia content, stories, and experiences through the lenses of worldbuilding and engagement _My projects explore perspectives, education, and the future
Recently:
HandmadeWriter and Narrative Designer
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Just Add CoffeeCreative Lead and Designer
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Take AnywhereNarrative Designer
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In the past:
Indie Film Market Research Analysis
Independent Researcher and Strategist | July 2017 - Dec 2017
- Managed remote, distributed team of researchers to complete research, including market research and theatrical comps
- Crafted 30+ page report complete with graphs, avatars, and comps along with marketing and narrative recommendations
VR Narrative Research
- Consulted on applications of VR and AR as related to film marketing for Epiphany Story Lab
- Researched the neuroscience of empathy in VR with the Creative Media and Behavioral Health Center
- Researched affordances and cinematic vocabulary of virtual reality storytelling with MxR Studio and Jaunt VR. Worked with technology lead to experiment with storytelling that merged the affordances of technological capabilities and presence in VR narratives
Millennials and Gen Z Content Engagement Behaviors
Lead Researcher and Workshop Designer | HBO and Annenberg Innovation Lab | Jan 2016 - May 2016
- Conducted primary (interviews) and secondary research and analysis of millennial and Gen Z content engagement behaviors
- Strategic analysis for HBO cross company executive teams to guide strategy in digital media landscape related to targeted market segments and specific content properties
- Managed team of researchers and led them in crafting of showcase for executives that framed case studies in terms of opportunity spaces for content engagement with millennial and Gen Z audiences
Brand Engagement in Physical Spaces
Lead Researcher, Project Manager | Havas Media and Annenberg Innovation Lab | Oct 2015 - April 2016
- Headed research on “Engaging Cities” project for Havas’ 18 Hubs initiative, aimed at projecting the cultural and industry landscape in physical city spaces 18 months in the future. Conducted secondary analysis and on-the-ground scouting of relevant startups in the space.
- Managed cross-disciplinary team to coordinate research between Havas’ consumer research on branded engagement in physical spaces and AIL’s research on the future of connected cities in storytelling
- Wrote and crafted deliverables explaining findings in the form of presentations, write-ups, and blog posts [1] [2] [3], tailored both to Havas management, as well as to partner brands across verticals
New Creators and Makers
Researcher and Co-writer | Annenberg Innovation Lab | Oct 2014 - Feb 2016
- Conducted primary (interviews) and secondary research and analysis of the monetization and branded engagement strategies of digital creators and platforms
- Co-authored 50-page toolkit of strategies for collaboration between digital content creators and executives, based on emergent principles of fan engagement, monetization, and content delivery
- Co-authored book for AIL’s Edison Project identifying trends and opportunity spaces in the new media space
- Wrote and crafted briefing books for C-level execs and VPs on fan engagement and digital creators, streamlining research and information to offer actionable recommendations for executives
- Presented analysis of best practices, strategic advice, and actionable insights to executives from Disney, Warner Bros., Fox, Nickelodeon, and others through workshops and presentations.
Fan Demographic Analysis
Market Research Analyst | Annenberg Innovation Lab and Disney Studios | Jan 2015 - Feb 2016
- Crafted tiered survey for Disney franchise fans, targeted to differentially parse patterns of fan engagement
- Analyzed fan segments through a combination of focused fan interviews and Watson-enabled quantitative analysis
- Wrote and summarized takeaways for Disney cross company teams to guide fan demographic targeting strategy
- Crafted presentation deck and presented analysis on increasing engagement and monetization to cross-company Disney teams
Worldbuilding Production Workflows
Market Research Analyst | Annenberg Innovation Lab and Disney Studios | Jan 2015 - Feb 2016
_ I have a background in research and content strategy, exploring engagement in new media: from exploring new ways of distributing and monetizing content to conducting qualitative trend analysis in the future of content consumption. From exploring the ways digital creators engage with their fans to conducting quantitative analysis of franchise fan engagement profiles
ART DIRECTION + ILLUSTRATION
Brands
Sci-Comm: AI/generative content
_ I also use research as a means to strengthen narrative work, using an interdisciplinary approach to explore the affordances of each medium, the design of experiences, and the realism of worlds
_ I design visual content for brands, worlds, and publications from graphic design to illustration to environmental design to make content aesthetically appealing, explain difficult concepts, and build fully realized, immersive worlds
Opportunities for interaction and engagement come through in all my work, whether it be through creating non-linear narratives, or designing alternate reality games, or building worlds to explore.
_ I develop fiction and non-fiction episodic content with an eye on potential engagement, building brands and content that exist across platforms so people have different points of entry and interaction
_ I create research-backed content, as when I explore the neuroscience of storytelling in VR, or using research to build fully realized storyworlds
_ I write and design content at the intersection of narrative and interactive content, whether it be worlds, stories, or experiences
_ I create transmedia stories, that arise out of a worldbuilding process. I'm medium agnostic, creating interactive narratives for board games, virtual reality, podcasts, bots, puzzles, and interactive theater
_ I design interactive, immersive experiences as a container for ambient storytelling, with an invitation to play and connect and explore worlds
_I have a degree in computational neuroscience and a background in research and content strategy
_I create (design, write, and produce) transmedia content, stories, and experiences through the lenses of worldbuilding and engagement
_My projects explore perspectives, education, and the future
Brands
Sci-Comm: AI/generative content
_ I also use research as a means to strengthen narrative work, using an interdisciplinary approach to explore the affordances of each medium, the design of experiences, and the realism of worlds
_ I design visual content for brands, worlds, and publications from graphic design to illustration to environmental design to make content aesthetically appealing, explain difficult concepts, and build fully realized, immersive worlds
Opportunities for interaction and engagement come through in all my work, whether it be through creating non-linear narratives, or designing alternate reality games, or building worlds to explore.
_ I develop fiction and non-fiction episodic content with an eye on potential engagement, building brands and content that exist across platforms so people have different points of entry and interaction
_ I create research-backed content, as when I explore the neuroscience of storytelling in VR, or using research to build fully realized storyworlds
_ I write and design content at the intersection of narrative and interactive content, whether it be worlds, stories, or experiences
_ I create transmedia stories, that arise out of a worldbuilding process. I'm medium agnostic, creating interactive narratives for board games, virtual reality, podcasts, bots, puzzles, and interactive theater
_ I design interactive, immersive experiences as a container for ambient storytelling, with an invitation to play and connect and explore worlds
_I have a degree in computational neuroscience and a background in research and content strategy
_I create (design, write, and produce) transmedia content, stories, and experiences through the lenses of worldbuilding and engagement
_My projects explore perspectives, education, and the future