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the world is changing

Rachel Joy Victor is a designer and strategist, working with emergent technologies and mediums (XR, AI, web3) to create computational narrative, brand, and product experiences where systems & humans meet.


Rachel Joy Victor is an independent designer, strategist and worldbuilder, working with emergent technologies and mediums (XR/AI/web3) to create cohesive narrative, brand, and product experiences. She designs for a range of applications: from multiplatform narratives and immersive experiences, to tools and platforms, to spaces and cities. Rachel draws from her education in computational neuroscience and spatial economics to facilitate the creation of data-informed emergent experience where world affordances and individual agency intersect.

Her clients have included Disney, HBO, Vans, Ford, Nike, Havas, Meow Wolf, Niantic, and more. Rachel is passionate about offering a more complete picture of the considerations of design for our new reality, and has led executive education sessions at Activision, Unilever Prestige, WB/Sony/NBCU, Technicolor, UGGs, Crocs, and Red Bull, and been a speaker at Infinity Festival, NAB Show, Future of Film Fest, Atos + SAP DEI Summit, AI on the Lot, PI Apparel LA, The Next Stage Summit, and more.

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