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Rachel Joy Victor is a designer, strategist and worldbuilder, working with emergent technologies and mediums (XR/AI/web3)
to create cohesive narrative, brand, and product experiences.
Deep knowledge of users and systems informs , and how it affects digital transformation within corporations. Broader innovation strategy

What's in common about allof Guides through innovation strategy, process design, and 
Rachel draws from her education in computational neuroscience and spatial economics to facilitate the creation of data-informed emergent experience where world affordances and individual agency intersect. Rachel brings together knowledge of technical production with creative direction to / builds teams

THE WORLD IS CHANGING. EVERYTHING HAS ALWAYS BEEN INFORMATION, BUT NOW THAT INFORMATION CAN BE VISUALIZED AS DATA.


WHAT DOES IT MEAN TO CREATE FOR THAT FUTURE AND HOW DO WE DESIGN FOR IT?


We live in a world where everything is experience, from the experience of walking through a city, to the consumer experience across brand touchpoints, to the narrative experience told across mediums.Developing a continuous experience with emerging technology requires understanding the strategic context, designing for engagement, and developing robust systems and user architectures to support responsiveness.

BRAND EXPERIENCE ECOSYSTEMS
 

PERSISTENT + RESPONSIVE NARRATIVE EXPERIENCES

MULTIPLATFORM + IMMERSIVE PRODUCTS, TOOLS, AND SPACES

guiding data-informed consumer + multiplatform strategy for brand experience ecosystems and narrative franchise development

creative directing and leading teams for interactive and immersive narrative experiences, with worlds at the center

Using research and data analysis on trends and consumer segmentation to build a strategic picture for brand development and market positioning.

Defining the content-product continuum for brands and developing complementary content and product ecosystems across mediums: in-store, online, Web3, and more.

 

Crafting a plan for deployment of product and content that builds on consumer engagement and develops fans and communities over time.

Developing storyworlds and brand universes that support franchise narratives across mediums, and creating strategic plans for audience building and engagement across content properties.

Designing business models for monetizing and distributing content that build on narrative, and enable co-creation with fans.

leading UX and systems design for multiplatform/ambient/ubiquituous computing tech products

Using systems design to 

 

Designing spatial and volumetric worlds that support user engagement.


Providing narrative writing, design, and direction, and overseeing the creative direction and technical development of assets and worlds.


Developing frameworks that enable the creation of nonlinear/ emergent/ responsive/ computational narratives and gameplay from the intersection of world systems and character roles to account for unique user input.

Design product data systems that offer continuity across 


UX + Product Design

Using research and the intersection of systems and human perspectives to inform the design of product, place, and platform experiences for immersive, spatial and ambient mediums.

Using systems design and design thinking to design user stories and journey maps for distributed product ecosystems.

feature prioritization and Product Roadmap

Using systems design to 

 

Designing spatial and volumetric worlds that support user engagement.


Providing narrative writing, design, and direction, and overseeing the creative direction and technical development of assets and worlds.


Developing frameworks that enable the creation of nonlinear/ emergent/ responsive/ computational narratives and gameplay from the intersection of world systems and character roles to account for unique user input.

Design product data systems that offer continuity across 


UX + Product Design

Using research and the intersection of systems and human perspectives to inform the design of product, place, and platform experiences for immersive, spatial and ambient mediums.

Using systems design and design thinking to design user stories and journey maps for distributed product ecosystems.

feature prioritization and Product Roadmap

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