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ESSAYS

BRAND MARKET FIT

RETURN ON EXPERIENCE with Laura Hess

But it's hard to measure its impact in near-term metrics. The true value of experiences for brands comes when we measure against LTV and the way that they can build brand affinity and loyalty.  

HYPERPERSONALIZATION, HOMOGENIZATION, and CUSTOMIZATION

THE EVOLUTION OF NARRATIVE FORMATS
AI AND CONTENT PRODUCTION
NEW CATEGORIES OF CAPTURE
THE FUTURE OF POST-PRODUCTION
MINIMUM VIABLE STORY 
WORLDRUNNERS AND LAYERS OF FAN CO-CREATION
STUDIO, CHANNEL, NETWORK

INTRODUCTION TO WORLDBUILDING
DESIGNING FOR USER IDENTITY IN IMMERSIVE
DECONSTRUCTING MEDIUMS
NARRATIVE AS INTERFACE
DESIGNING FOR EMERGENT NARRATIVE

LAYERS OF REALITY
COMPUTATIONALIZING EXPERIENCE
VIRTUAL BEHAVIORAL PHYSICS
REGENERATIVE SPATIAL ECONOMICS
SPATIAL COMPUTING
VIRTUAL IDENTITY SYSTEMS/THE FUTURE OF UX IS COGNITIVE ARCHITECTURES
THE "X" NETWORK AND KITCHEN APPS
PERSONAL COMPUTATION
SPATIAL OS AND SYSTEMS OF CONTROL
TOOLS FOR THOUGHT
NEUROSYMBOLIC SYSTEMS OF AI CONTROL with Watson Hartsoe

Other Publications:
Future Commerce
ETC
Local Futures
Edison Project
Havas

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