SKILLS
We live in a world where everything is experience, from the experience of walking through a city, to the consumer experience across brand touchpoints, to the narrative experience told across mediums.
Developing a continuous experience with emerging technology requires understanding the strategic context, designing for engagement, and developing robust systems and user architectures to support responsiveness. Rachel draws from these skills to inform the creation of narrative, brand, and product experiences.
CONTENT TO COME:
_The Expanding Role of Brand Experiences
_Brand Roadmaps and Product Timelines
_The Many Identities of a Consumer
_Brand Mechanics in the Metaverse
_The Economy of Engagement
_Minimum Viable Brand
_What Do Products Mean?
BRAND EXPERIENCE ECOSYSTEMS
Skills Rachel provides:
Using research and data analysis to build a strategic picture for brand development and market positioning.
Defining the content-product continuum for brands and developing complementary content and product ecosystems across mediums: in-store, online, Web3, and more.
Crafting a plan for deployment of product and content that builds on consumer engagement and develops fans and communities over time.
COMPLETED PROJECTS:
A project to use big data to help a tech brand and an apparel company identify new consumer segments
A project to help a brand build a responsive product creation pipeline informed by data on community interests
A project to develop a Web3 experience ecosystem to help apparel brands develop a continuous brand and product experience for consumers
A strategy project to position ecommerce and product as the extension of narrative for an experience company
A project to help an educational institution develop new product offerings based on emergent trends
Worldbuilding provides a way
WORLDBUILDING + NARRATIVE + EXPERIENCE DESIGN
Skills Rachel provides:
Developing worlds that support franchise narratives across mediums, and creating strategic plans for audience building and engagement across content properties.
Designing spatial and volumetric worlds that support user engagement.
Developing frameworks that enable the creation of nonlinear/ emergent/ responsive/ computational narratives and gameplay from the intersection of world systems and character roles.
Providing narrative writing, design, and direction, and overseeing the creative direction and technical development of assets and worlds.
Developing methodologies for monetizing and distributing content that build on narrative, and enable co-creation with fans.
COMPLETED PROJECTS:
A worldbuilding project to experiment with new media production pipelines centered on virtual production
A project to help an entertainment studio identify primary types of fan engagement for a franchise property
A project to develop VR narratives and interactivity that support therapeutic interventions
A project to help an entertainment channel develop transmedia narratives to engage millennial and Gen-Z audiences
A project to develop the underlying narrative and core mechanics for an alternate reality game
A project to explore new forms of VR scripting for a horror piece with MxR studio
CONTENT TO COME:
_Our Five Worlds: Identity, Space, and Action Across Our Realities
_The Many Identities of the Metaverse
_Nobody Wants to Visit Your Metaverse
_Platforms and Kitchen OS
_Physical vs. Virtual Affordances
_The Future of UX is Cognitive Architectures
_Mechanics Language Value and Information Design
_Design for Complex Problems
SYSTEM + USER DESIGN for
EXPERIENCES
Skills Rachel provides:
Using research and the intersection of systems and human perspectives to inform the design of product, place, and platform experiences for immersive, spatial and ambient mediums.
Developing tools for the design of responsive experiences that account for unique user input.
Using systems design and design thinking to design user stories and journey maps.
Developing the underlying systems and user architectures that support these experiences.