RACHEL JOY VICTOR

Rachel is a strategist and designer, using worldbuilding and information design to craft narrative experiences and guide product innovations that utilize emerging technologies.
She brings together system and user perspectives to design for the breadth of the emergent content life cycle: from identity, tools, and networks to experiences, beings, and spaces.
She draws from a degree in computational neuroscience and a background in media research and strategy for companies like Disney and HBO.
Rachel works independently as a consultant, and runs The Apollo, a story and design studio.

narrative and systems product designer:
product and experience design, developing across levels of fidelity:
identity, user perspective, and cognitive architecture
worldbuilding complex systems
spatial design and flow
social dynamics, interactive mechanics and narrative paths

Selected Clients and Partners: Universal, Warner Bros, Annenberg Innovation Lab, Magnopus, Secretmap, AppliedVR, Experimental Design, ETC
Contact me for: narrative systems, world systems, and character systems. interactions and mechanics. user experience. flow through physical space. collaborating with and leading creative teams.
Keywords: extended reality, virtual reality, augmented reality, virtual worlds, virtual production, virtual beings, immersive theater, live events, architecture, social media, games, interactive media, products, creative tools, hci and body-environment interfaces, cognitive architecture, connected fashion

media strategy:
cohesive media strategy for the breadth of the content life cycle, from narrative to branded content that experiments with new formats, leveraging changing consumer behavior and distribution patterns.

Selected Clients and Partners: Disney, HBO, Fox, Technicolor, Worldbuilding Media Lab
Contact me for: content strategy, content development
Keywords: brand identity, fan engagement, participatory culture, transmedia storytelling, franchise

innovation strategy:
research-backed speculative future context mapping, modeling complex environments and ecosystems. developing product design and strategy within a systemic context. designing production workflows and forging collaborative innovation ecosystems.

Selected Clients and Partners: Ford, JPL, Art Center College of Design, Collective Future, Experimental Design, AI LA, USC Lloyd Greif Center, Blackstone Launchpad
Contact me for: mapping ecosystems. facilitating worldbuilding process. covisioning futures. products design and strategy. workflows for integrating technical and creative development.
Keywords: speculative futures, strategic innovation, creative ecosystems, coworking, partnerships, information architecture, product development

narrative and systems product designer: product and experience design, developing across levels of fidelity:__identity, user perspective, and cognitive architecture__worldbuilding complex systems__spatial design and flow__social dynamics, interactive mechanics and narrative paths

​media strategy:cohesive media strategy for the breadth of the content life cycle, from narrative to branded content that experiments with new formats, leveraging changing consumer behavior and distribution patterns.

innovation strategy:research-backed speculative future context mapping, modeling complex environments and ecosystems. developing product design and strategy within a systemic context. designing production workflows and forging collaborative innovation ecosystems. ​

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narrative and systems product designer:
product and experience design, developing across levels of fidelity:
identity, user perspective, and cognitive architecture
worldbuilding complex systems
spatial design and flow
social dynamics, interactive mechanics and narrative paths

media strategy:
cohesive media strategy for the breadth of the content life cycle, from narrative to branded content that experiments with new formats, leveraging changing consumer behavior and distribution patterns.

innovation strategy:
research-backed speculative future context mapping, modeling complex environments and ecosystems. developing product design and strategy within a systemic context. designing production workflows and forging collaborative innovation ecosystems.