RACHEL JOY VICTOR

Rachel utilizes a degree in computational neuroscience and a background in media research and strategy to design product and experiences at the intersection of content and emerging technologies.

01. writing
02. narrative + experience + spatial design
03. worldbuilding systems design + information architecture
04. leading creative teams + structuring production workflows
05. content distribution, monetization, and engagement strategy

worldbuilder + narrative and systems designer:
product and experience design, developing across levels of fidelity:
identity, user perspective, and cognitive architecture
worldbuilding complex systems
spatial design and flow
social dynamics, interactive mechanics and narrative paths

Selected Clients and Partners: Universal, Warner Bros, Annenberg Innovation Lab, Magnopus, Secretmap, AppliedVR, Experimental Design, ETC
Contact me for: narrative systems, world systems, and character systems. interactions and mechanics. user experience. flow through physical space. collaborating with and leading creative teams.
Keywords: extended reality, virtual reality, augmented reality, virtual worlds, virtual production, virtual beings, immersive theater, live events, architecture, social media, games, interactive media, products, creative tools, hci and body-environment interfaces, cognitive architecture, connected fashion

media strategy:
cohesive media strategy for the breadth of the content life cycle, from narrative to branded content that experiments with new formats, leveraging changing consumer behavior and distribution patterns.

Selected Clients and Partners: Disney, HBO, Fox, Technicolor, Worldbuilding Media Lab
Contact me for: content strategy, content development
Keywords: brand identity, fan engagement, participatory culture, transmedia storytelling, franchise

innovation strategy:
research-backed speculative future context mapping, modeling complex environments and ecosystems. developing product design and strategy within a systemic context. designing production workflows and forging collaborative innovation ecosystems.

Selected Clients and Partners: Ford, JPL, Art Center College of Design, Collective Future, Experimental Design, AI LA, USC Lloyd Greif Center, Blackstone Launchpad
Contact me for: mapping ecosystems. facilitating worldbuilding process. covisioning futures. products design and strategy. workflows for integrating technical and creative development.
Keywords: speculative futures, strategic innovation, creative ecosystems, coworking, partnerships, information architecture, product development

Rachel utilizes a degree in computational neuroscience and a background in media research and strategy to design product and experiences at the intersection of content and emerging technologies.

worldbuilder + narrative and systems designer: product and experience design, developing across levels of fidelity:__identity, user perspective, and cognitive architecture__worldbuilding complex systems__spatial design and flow__social dynamics, interactive mechanics and narrative paths

​media strategy:cohesive media strategy for the breadth of the content life cycle, from narrative to branded content that experiments with new formats, leveraging changing consumer behavior and distribution patterns.

innovation strategy:research-backed speculative future context mapping, modeling complex environments and ecosystems. developing product design and strategy within a systemic context. designing production workflows and forging collaborative innovation ecosystems. ​

Sign up for my newsletter to read Consume: a 10-part series on the future of content:

worldbuilder + narrative and systems designer:
product and experience design, developing across levels of fidelity:
identity, user perspective, and cognitive architecture
worldbuilding complex systems
spatial design and flow
social dynamics, interactive mechanics and narrative paths

media strategy:
cohesive media strategy for the breadth of the content life cycle, from narrative to branded content that experiments with new formats, leveraging changing consumer behavior and distribution patterns.

innovation strategy:
research-backed speculative future context mapping, modeling complex environments and ecosystems. developing product design and strategy within a systemic context. designing production workflows and forging collaborative innovation ecosystems.