Acting strategically with emerging technology requires an understanding of the systemic implications of new tech and the unique design challenges of new mediums. 

Rachel's strategy and design work is informed by deep research across disciplines, and by
her academic background in Computational Neuroscience, Spatial Economics, and Data Analysis. Rachel presents her research through workshops, talks, and written deliverables. 

Design Principles for Web3

Developed underlying design principles for Web3 as it intersects with physical realities. Explored the different categories of experience design across the Spatial Web and the Metaverse, the affordances of physical versus virtual spatial worlds, data and information translation as enabled through interfaces and interaction, the nature of identity and avatars, cognitive architectures for building responsive systems, and infrastructural needs of Web3 as it intersects with broader world systems.

Format: Future of Entertainment Business Models Talk
NFT Mechanics and Affordances Talk

Experience Ecosystems

Web3 Strategy for Product and Narrative Brands

Strategic research on overarching principles for offering a continuous brand experience across touchpoints that leverages the affordances of emerging mediums. Mapped the abilities of emerging mediums to engage consumer and build fans.

Speaker Series: Disney, Amazon Studios, Epic, Sony, Activision, VANS, Cultureworks, and others

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Worldbuilding + Production

Designed process for transmedia narrative productions that incorporates world building at its core while analyzing the inefficiencies and bottlenecks across production workflows in a variety of mediums. Collaborated with production design and VFX team to develop look and layout of worlds to be modeled in Unreal Engine, and guided directors in aligning narrative and world design.

Researcher with World Building Media Lab for FOX, Technicolor, and others
Worldbuilder with ETC for Epic, Amazon Studios, and others

Transmedia Narrative Design

Mapped narrative affordances of various mediums, from games and comics, to plays and virtual reality. Explored ways to build nonlinear narratives, from role creation for participants to mechanics of engagement and principles for persistent transmedia storytelling across franchise storyworlds.

The Play’s the Thing: Deconstructing Theatre Lecture
Deconstructing Mediums and Narrative Translation Lecture
Storyworlds and Immersive Spaces: Engagement in Narrative Worlds Talk

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Designing Innovation

Designed frameworks to enable brand and product innovation from a mapping of ecosystems and complex problems spaces. Explored the relationship between problem space definition and product design, and representations of user needs across personas, stories, and systems diagrams.

Worldbuilding Responsible Tech Futures Workshop
Hack for Hope
Design for Complex Problems Lecture

Head of Design, Open Innovation Studio

Cognitive Architecture + Systems Design

Designed frameworks and pattern languages for building responsive systems for user interaction in immersive worlds and ambient computing contexts. Developed systems for building procedural and responsive worlds. Drew from research on the neuroscience of empathy, affective computing, embodied cognition, and spatial presence, while cross-referencing with studies from social science, media research, and other relevant disciplines.

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It's Characters All the Way Down: Designing Persona Architectures for Differing Levels of User Mediation Talk
World Story Character: Narrative as Interface Talk

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Participatory Culture

Research centered on finding innovative solutions for content creation, monetization, and distribution in the digital creator economy. Studied monetization strategies of digital creators, social platform design, fan engagement, and millennial and Gen Z content engagement behaviors

Researcher and Lead Writer, Annenberg Innovation Lab for HBO
Think and Do Workshops
Executive Briefing Book
Edison Project Book

Logics of Fan Engagement

Watson-enabled quantitative data analysis and focused fan interviews/tiered survey for a Hollywood brand on the key fan engagement mindsets, targeted to differentially parse patterns of fan engagement. Studied mindset differentiation in terms of platform engagement, purchasing differences, and gender. Presented actionable product and business recommendations to increase franchise engagement and monetization

Fan Engagement and Purchasing Personas with Annenberg Innovation Lab for Disney Franchise Brand 

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Engaging Cities

Analyzed the trends driving the use of public spaces for consumer engagement across automotive, entertainment, retail, banking, and travel industries. Explored the integration of evolving technologies and entertainment with the city of the near future, in order to project the cultural and industry landscape in physical city spaces 18 months in the future.

Project Lead and Design Researcher for Havas 18 Hubs
Strategy and Design for Brands in the Smart City Articles